What Is Douyin & How To Advertise On Douyin App?

Douyin is a popular Chinese video sharing app that allows users to create and share short videos ranging from 15 seconds to 1 minute. It was launched in 2016 by ByteDance, and since then, it has become an incredible platform for businesses to connect with their target audiences.

Douyin is known as TikTok in the international market and has over 500 million active users, making it one of the most popular apps in the world. The app features a range of content, from dance videos and lip-syncs to comedy skits and cooking tutorials.

Douyin allows businesses to advertise on the platform, giving them the ability to promote their products and services to millions of users. Here are the different ways to advertise on Douyin:

1. Douyin Ads

Douyin Ads are displayed between videos as users scroll through their feed. There are different types of Douyin Ads, including in-feed ads, brand takeover, and top-view ads. In-feed ads are displayed between user-generated content, while brand takeover and top-view ads take over the user’s screen.

Douyin Ads offer targeted marketing, allowing businesses to reach their target audience according to their location, interests, and behaviors.

2. Douyin Influencer Collaborations

Collaborating with influencers on Douyin is another way to advertise your business. Influencers can create videos using your products and post on their accounts, allowing their followers to discover your brand.

Douyin influencers have a large following, making it an effective way to reach a new audience.

3. Douyin Store

Douyin has a built-in ecommerce platform, allowing businesses to sell their products directly on the app. This makes it convenient for customers to purchase products without having to leave the app.

To set up a Douyin store, businesses need to apply through the app and meet the requirements. Once approved, businesses can upload their products and start selling on Douyin.

Final Thoughts

Douyin is an excellent platform for businesses to connect with their target audience. With over 500 million active users, advertising on Douyin can reach a massive audience. Businesses can advertise on the platform using Douyin Ads, collaborate with influencers, and set up a Douyin store.

As with any advertising, businesses need to develop a strategy and ensure their marketing aligns with their overall brand message. Douyin’s targeting options allow businesses to connect with the right audience, making it a powerful tool for marketing.