Google Ads (AdWords) Workbook Advertising on Google Ads, YouTube, & the Display Network (2022 Online Marketing) McDonald Ph.D., Jason: Amazon.es: Libros

(20 customer reviews)

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20 reviews for Google Ads (AdWords) Workbook Advertising on Google Ads, YouTube, & the Display Network (2022 Online Marketing) McDonald Ph.D., Jason: Amazon.es: Libros

  1. Jayesh

    Learned new and amazing strategies for conversion than any other blogs out there. Loved it. A must-read book before getting started with Google Ads. You might save some serious money on google ads after reading this book.

  2. Jayesh

    Learned new and amazing strategies for conversion than any other blogs out there. Loved it. A must-read book before getting started with Google Ads. You might save some serious money on google ads after reading this book.

  3. michael clemmet

    Easy to read and easy to implement! This book has something for every level of ability and once read you will have more skills.

  4. michael clemmet

    Easy to read and easy to implement! This book has something for every level of ability and once read you will have more skills.

  5. Amazon Customer

    Google Adwords book was delivered on time in perfect condition πŸ‘πŸ‘πŸ‘

  6. Amazon Customer

    Google Adwords book was delivered on time in perfect condition πŸ‘πŸ‘πŸ‘

  7. abookreader

    The beauty of Jason McDonald’s book is that it has something for anyone who sells anything. I’ve experimented with Google ads for years and had decent results, but I now realize I can do much better with a structured plan and the background knowledge McDonald offers in this book.People seem to have a love-hate relationship with Google Ads but that shouldn’t be the case. In the Google Ads Workbook, an updated version of the author’s previous book on this subject, there’s a very high “information value” for marketers. The division of strategies between the search and display networks is a nice tough. Too many people have vague awareness about Google’s display network, which can mean losing out on a whole different kind of advertising.A couple other pluses of this book:First, the final “toolbook” section contains the best shortlist of resources for those of us who want to learn more and dig deeper into this powerful marketing system. I’ve already used a few of the book’s techniques to sell a diverse range of products online, including rare coins, sculputure and niche/rare books.Second, if you’re not a math person, have no fear. The chapter on metrics will not overfill your number-crunching capabilities. Understanding Google Ads metrics is more of a vocabulary challenge than a math problem. Really, the author shows how anyone can harness the selling power of Google Ads for their own benefit, whether you have an MBA in marketing or have not yet gotten a high-school diploma. This is indeed a workbook, and if you work through it, you’ll be at home with Google Ads.I’ve read one other book by this author. It was on SEO techniques and served as my introduction to that topic. McDonald clearly knows his stuff, has solid academic credentials along with the fact that he specializes in helping people become successful online entrepreneurs. The icing on the cake is his writing style. It’s direct, uncluttered and contains zero fluff. I really felt like I got my money’s worth with this book and it’ll be one of a half-dozen or so that stays in my personal reference section for quite a while.McDonald’s book easily earns five stars, for value, usefulness, ease of understanding and being able to hold the reader’s interest on a topic that can be dry at times.

  8. abookreader

    The beauty of Jason McDonald’s book is that it has something for anyone who sells anything. I’ve experimented with Google ads for years and had decent results, but I now realize I can do much better with a structured plan and the background knowledge McDonald offers in this book.People seem to have a love-hate relationship with Google Ads but that shouldn’t be the case. In the Google Ads Workbook, an updated version of the author’s previous book on this subject, there’s a very high “information value” for marketers. The division of strategies between the search and display networks is a nice tough. Too many people have vague awareness about Google’s display network, which can mean losing out on a whole different kind of advertising.A couple other pluses of this book:First, the final “toolbook” section contains the best shortlist of resources for those of us who want to learn more and dig deeper into this powerful marketing system. I’ve already used a few of the book’s techniques to sell a diverse range of products online, including rare coins, sculputure and niche/rare books.Second, if you’re not a math person, have no fear. The chapter on metrics will not overfill your number-crunching capabilities. Understanding Google Ads metrics is more of a vocabulary challenge than a math problem. Really, the author shows how anyone can harness the selling power of Google Ads for their own benefit, whether you have an MBA in marketing or have not yet gotten a high-school diploma. This is indeed a workbook, and if you work through it, you’ll be at home with Google Ads.I’ve read one other book by this author. It was on SEO techniques and served as my introduction to that topic. McDonald clearly knows his stuff, has solid academic credentials along with the fact that he specializes in helping people become successful online entrepreneurs. The icing on the cake is his writing style. It’s direct, uncluttered and contains zero fluff. I really felt like I got my money’s worth with this book and it’ll be one of a half-dozen or so that stays in my personal reference section for quite a while.McDonald’s book easily earns five stars, for value, usefulness, ease of understanding and being able to hold the reader’s interest on a topic that can be dry at times.

  9. s

    Amazing book. I was looking for a complete and easy to understand guide for Google adwords and Jason has done a fantastic job. Its packed with useful information and a must have.

  10. s

    Amazing book. I was looking for a complete and easy to understand guide for Google adwords and Jason has done a fantastic job. Its packed with useful information and a must have.

  11. Ashish Babaria

    Excellent Book !!! clearly states exact procedure for performing each task.Full of resources which are readily available to kick start your journey towards being AdWord professional. So many PRACTICAL ASPECTS mentioned and discussed in too much detail. I’d also like to to mention that it really caters the need of a mentor especially when you are new to Ad words and Digital marketing. Super, easy to understand language and honest approach without flattering Google people…. This is the very first book i have of Jason McDonald however I have become big fan of him now and would like to have all his books in my library.

  12. Andrew

    Clearly written

  13. Ashish Babaria

    Excellent Book !!! clearly states exact procedure for performing each task.Full of resources which are readily available to kick start your journey towards being AdWord professional. So many PRACTICAL ASPECTS mentioned and discussed in too much detail. I’d also like to to mention that it really caters the need of a mentor especially when you are new to Ad words and Digital marketing. Super, easy to understand language and honest approach without flattering Google people…. This is the very first book i have of Jason McDonald however I have become big fan of him now and would like to have all his books in my library.

  14. Andrew

    Clearly written

  15. Emilie Morrow

    Very useful book for anyone wanting to learn about Google Advertising – I highly recommend this book. The book is full of useful knowledge on how to make your campaign successful and also comes with masses of online resources making it insanely good value for money.The book is not only informative but also wonderfully written – the author balances seriousness with a great sense of humour perfectly, making the book engaging and fun to read.

  16. Emilie Morrow

    Very useful book for anyone wanting to learn about Google Advertising – I highly recommend this book. The book is full of useful knowledge on how to make your campaign successful and also comes with masses of online resources making it insanely good value for money.The book is not only informative but also wonderfully written – the author balances seriousness with a great sense of humour perfectly, making the book engaging and fun to read.

  17. Len

    The book is best pragmatic book that teaches you all the ins and out of Google Ads, display and more. I would recommend everyone who wants to learn, marketeers, business people and who wants to make a living out of it. At first I thought a very high price for the e-book compared to other marketing books, but I don’t regret it. Next book will be his SEO workbook.Feedback: There are to many links in your book. I would recommend to remove the unnecessary links that can easily be explained in the book.

  18. Len

    The book is best pragmatic book that teaches you all the ins and out of Google Ads, display and more. I would recommend everyone who wants to learn, marketeers, business people and who wants to make a living out of it. At first I thought a very high price for the e-book compared to other marketing books, but I don’t regret it. Next book will be his SEO workbook.Feedback: There are to many links in your book. I would recommend to remove the unnecessary links that can easily be explained in the book.

  19. Paul Lappen

    These days, it seems like everyone wants their ads to show up on Google’s search results pages. This book goes through the whole process, step by step.First of all, when starting the process of setting up your ads, you will be encouraged to advertise on Google’s Search Network and Display Network. Stay away from the Display Network; they are two very different things. The Search Network ads will show up on Google’s search results pages. Display Network ads will appear on YouTube, Gmail and on questionable sites whose only reason for being is to get clicks.You, the business owner, pay Google every time someone clicks on one of your ads (that is how they make their money). You are interested in high quality clicks, that turn into a sale from your website. Keywords are very important. Be as specific as you can about the kind of customer you are seeking. Come up with, say, half a dozen “perfect” keywords, and set up a separate ad campaign for each. There are ways to measure, and analyze, just how well each keyword is doing. Don’t be afraid to change, or delete, any ad campaign that is not working. Keeping it is only costing you money.Along with positive keywords, there are negative keywords, like “cheap” or “free”, that you will not pay for. Every so often, get online and make sure that your ads are running (don’t just take Google’s word for it). It is also possible to make sure that your ads will appear within the first four or five results on the results page. People who are searching using their smartphone will not go through pages and pages of results.This book is not exactly a page-turner, but it is very much worth reading. The author does a very good job at making the whole process as painless as possible, helped by lots of screenshots. Any business, small or large, that wants to advertise online would do very well to start right here.

  20. Paul Lappen

    These days, it seems like everyone wants their ads to show up on Google’s search results pages. This book goes through the whole process, step by step.First of all, when starting the process of setting up your ads, you will be encouraged to advertise on Google’s Search Network and Display Network. Stay away from the Display Network; they are two very different things. The Search Network ads will show up on Google’s search results pages. Display Network ads will appear on YouTube, Gmail and on questionable sites whose only reason for being is to get clicks.You, the business owner, pay Google every time someone clicks on one of your ads (that is how they make their money). You are interested in high quality clicks, that turn into a sale from your website. Keywords are very important. Be as specific as you can about the kind of customer you are seeking. Come up with, say, half a dozen “perfect” keywords, and set up a separate ad campaign for each. There are ways to measure, and analyze, just how well each keyword is doing. Don’t be afraid to change, or delete, any ad campaign that is not working. Keeping it is only costing you money.Along with positive keywords, there are negative keywords, like “cheap” or “free”, that you will not pay for. Every so often, get online and make sure that your ads are running (don’t just take Google’s word for it). It is also possible to make sure that your ads will appear within the first four or five results on the results page. People who are searching using their smartphone will not go through pages and pages of results.This book is not exactly a page-turner, but it is very much worth reading. The author does a very good job at making the whole process as painless as possible, helped by lots of screenshots. Any business, small or large, that wants to advertise online would do very well to start right here.

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