What is Baidu? 8 Facts To Understand China’s Top Search Engine

Baidu is a Chinese search engine that was founded in 2000 by Robin Li and Eric Xu. It has since grown to become the largest search engine in China, with a market share of over 70%. Here are 8 facts to help you understand Baidu:

1. Baidu is more than just a search engine

Although Baidu is primarily known for its search engine, the company has expanded its business to include a wide range of services. These include online advertising, cloud storage, mobile apps, and even a self-driving car project.

2. Baidu is the gateway to the Chinese internet

Due to the Chinese government’s strict censorship laws, many Western websites and social media platforms are blocked in China. This has led to the development of a separate internet ecosystem that operates within the country. Baidu is one of the key players in this ecosystem, providing access to Chinese-language content and services.

3. Baidu is popular for its knowledge-sharing platform

One of the features that sets Baidu apart from other search engines is its knowledge-sharing platform, known as Baidu Zhidao. Users can ask questions about any topic and receive answers from other users. This has become a popular resource for students and professionals seeking information on a variety of subjects.

4. Baidu is an innovator in artificial intelligence

In recent years, Baidu has invested heavily in artificial intelligence (AI) research and development. The company has developed a range of AI-driven products, including voice recognition software, a smart home platform, and a healthcare platform that uses AI to diagnose diseases.

5. Baidu is the top advertising platform in China

As China’s largest search engine, Baidu is also the country’s top advertising platform. The company offers a range of advertising services, including search engine marketing, display advertising, and mobile advertising. Baidu’s advertising revenue reached $12.4 billion in 2019.

6. Baidu is facing competition from other search engines

Despite its dominance in China, Baidu is facing increased competition from other search engines, including Tencent’s Sogou and Alibaba’s Aliyun. These competitors are seeking to gain market share by offering new features and expanding their services.

7. Baidu has faced controversy over its search results

Baidu has faced criticism over the quality of its search results, with concerns raised that the company is prioritizing revenue over accuracy. In 2016, a university student in China died after seeking medical treatment based on advice found on Baidu. This incident prompted calls for greater regulation of the company’s search results.

8. Baidu is expanding internationally

In recent years, Baidu has been seeking to expand its business beyond China. The company has established research and development centers in the United States and Europe, and has invested in overseas companies such as Uber and Dutch mapping company TomTom.

In conclusion, Baidu is a complex and multifaceted company that is at the forefront of China’s internet ecosystem. Its dominance in the search engine market has made it a key player in the country’s digital landscape, and its focus on innovation is driving the development of new technologies that have the potential to shape the future of the internet.