Wecom Guide for Foreign Companies

If you’re thinking about expanding your business into China, then you’ve probably heard of Wecom. Wecom is a popular enterprise communication platform in China, offering services like instant messaging, video conferencing, and file sharing. With over 200 million active users, it’s quickly becoming one of the most popular communication platforms in the country. In this article, we’ll take a closer look at Wecom and provide a guide for foreign companies looking to use the platform.

Getting Started

To start using Wecom, foreign companies will need to create an account. This process is relatively simple, and unlike WeChat, the platform does not require a Chinese business license. However, foreign companies may need to provide additional documentation or verification to use the platform. Once the account has been created, companies can begin adding users and setting up the platform to meet their needs.

Using Wecom

Wecom offers several features that can help foreign companies communicate more effectively with their Chinese counterparts. Some of these features include:

Instant Messaging: Wecom’s instant messaging service is similar to other popular chat platforms, like WhatsApp or Skype. Users can exchange text, photos, and other media on the platform. One of the benefits of using Wecom is that it offers end-to-end encryption, which can help protect sensitive information.

Video Conferencing: Wecom’s video conferencing service allows users to connect with each other in real-time. This feature is especially helpful for companies that have employees or partners in different locations around the world. Wecom allows up to 9 participants to join a video call, making it ideal for smaller meetings.

File Sharing: Wecom’s file sharing service allows users to share documents, images, and other files with their colleagues. This feature is useful for teams that need to collaborate on projects or share files between different offices.

CRM Integration: Wecom also offers integration with popular customer relationship management (CRM) platforms. This feature can help companies manage their sales pipeline and track customer interactions more effectively.

Challenges Faced by Foreign Companies

While Wecom offers many benefits to foreign companies, there are still some challenges to using the platform. One of the main issues is language barriers. While Wecom offers a translation feature, it does not always provide accurate translations. Foreign companies may need to hire Chinese-speaking staff or work with local partners to overcome language barriers.

Another challenge is cultural differences. Chinese business culture can be quite different from Western business culture, and foreign companies may need to adapt their communication style to be more effective on the platform.


While there are certainly some challenges to using Wecom, the benefits of the platform are clear. It’s an effective communication tool for businesses operating in China, and with over 200 million users, it’s quickly becoming one of the most popular platforms in the country. For foreign companies looking to expand into China, using Wecom can help overcome communication barriers and connect with Chinese partners more effectively. By adapting their communication style and partnering with local experts, foreign companies can use Wecom to help grow their business in China.