WeChat Channels: All About The Short Video App Within WeChat

WeChat Channels is a short video app that was launched within the popular Chinese social media platform, WeChat in 2020. It has quickly gained popularity among users and has become a platform for users to create, share, and discover short videos.

Here’s everything you need to know about WeChat Channels:

What is WeChat Channels?

WeChat Channels is a short video app that is embedded in WeChat which users can easily access by clicking on the video camera icon on the home screen. It allows users to watch, create, and share videos, similar to other short-video apps like Douyin (also known as TikTok) and Kuaishou.

Features of WeChat Channels

WeChat Channels offers a range of features that make it unique from other short video apps:

1. Video Editing Tools: WeChat Channels provides a suite of video editing tools, including filters, effects, music, and video speed adjustment, that allow users to create professional-looking videos easily.

2. Group Chat Sharing: Users can share their videos directly with their WeChat friends or within a group chat, making it easy to share videos with a specific audience.

3. Unlimited Recording Time: Unlike other short video apps, WeChat Channels does not limit the recording time for a video, so users can record videos that are longer than one minute.

4. Exclusive Content: WeChat Channels offers users exclusive content from top media outlets, celebrities, and influencers. Users can follow their favorite accounts and stay up-to-date with their latest videos.

How to Use WeChat Channels

Here’s how you can use WeChat Channels to create and share your own short videos:

1. Open WeChat and click on the video camera icon on the home screen.

2. Record your video by holding down the record button. You can add filters, effects, music, and adjust the video speed as you record.

3. When you’re finished recording, you can edit your video using the range of video editing tools on WeChat Channels.

4. Once you’re happy with your video, you can share it with your friends, groups, or post it publicly on your WeChat Moments.

Why is WeChat Channels Popular?

WeChat Channels has quickly become popular among users due to its ease of use and the fact that it is embedded within the WeChat app, which has over one billion monthly active users. This has made it easy for users to discover and share videos without having to download a separate app.

Additionally, WeChat Channels offers exclusive content from top media outlets, celebrities, and influencers, which has attracted a large following.

Lastly, WeChat Channels’ unlimited recording time feature has made it appealing for users who want to create longer videos without having to worry about the time limit.


WeChat Channels is a short video app that has quickly gained popularity among users due to its unique features and ease of use. As WeChat continues to grow, WeChat Channels is expected to become an even more popular platform for users to create and share short videos. So what are you waiting for? Give it a try and see for yourself.