Tencent Video Advertising: The Rise of Video Advertising

Tencent Video Advertising, the advertising arm of Tencent Video, is a fast-growing platform that has revolutionized the way advertisers reach their target audience. With the rise of video content consumption, Tencent Video Advertising provides a unique opportunity for brands to engage with their customers through video ads.

The Importance of Video Advertising

Video is quickly becoming the most consumed type of content in the world. Whether it’s on social media, streaming platforms, or websites, video content is everywhere. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic, and more than 80% of marketers say that video has increased the time their customers spend on their website.

Video advertising is an effective way to reach customers and create brand awareness. With visuals, sound, and storytelling, video ads can evoke emotions and connect with the audience in a way that other forms of advertising cannot. Video ads can also provide valuable information about the product or service being advertised, making it easier for customers to make buying decisions.

Tencent Video Advertising: The Perfect Platform

Tencent Video Advertising provides a unique opportunity for brands to connect with their customers. With a user base of over 100 million active users, Tencent Video Advertising is one of the largest video platforms in China. The platform offers both in-stream and out-stream video ads, allowing for flexible ad placement and targeting options.

In-stream ads play before or during a video, and viewers cannot skip them. These ads are ideal for building brand awareness and creating an emotional connection with viewers. Out-stream ads, on the other hand, play outside of the video player, such as in-between article paragraphs or on social media feeds. These ads are perfect for driving action, such as website visits or app downloads.

Tencent Video Advertising also offers precise targeting options, including demographic, interest, and behavioral targeting. This helps brands ensure that their ads are seen by the right people at the right time, maximizing the return on investment.

Case Study: Xiaomi’s Successful Campaign

Xiaomi, a leading smartphone manufacturer, recently ran a successful ad campaign on Tencent Video Advertising. The campaign was aimed at promoting their new smartphone model, the Mi 10T Pro.

Xiaomi used in-stream video ads to showcase the product’s features and benefits. The ads used high-quality visuals and storytelling to create an emotional connection with the audience, making them more likely to consider purchasing the product.

The campaign was also optimized for mobile devices, ensuring that the ads were easy to view on any device. This helped increase engagement and drive more website visits.

Overall, the campaign was a huge success, driving significant brand awareness and product consideration. It also helped Xiaomi solidify its position as a leading smartphone brand in China.


As video continues to dominate the online content landscape, Tencent Video Advertising offers brands a unique opportunity to engage with their customers through video ads. With precise targeting options and flexible ad placement, Tencent Video Advertising is a must-consider platform for brands looking to create awareness and drive action. With the right approach, video advertising on Tencent Video can be a game-changer for businesses of any size.