Are you looking to expand your business outside of China and reach a global audience? WeChat, the largest social media platform in China, can help you do just that. By registering for a WeChat Official Account, you can connect with potential customers, gain brand recognition, and increase your online presence. Here’s a step-by-step guide on how to register your WeChat Official Account outside of China.
Step 1: Choose Your Account Type
Before you begin the registration process, you need to determine which type of WeChat Official Account you want to create. There are two types: Subscription accounts and Service accounts. Subscription accounts are best for businesses that want to send daily updates to their followers, while Service accounts are designed for businesses that provide customer service through WeChat. Once you’ve decided the type of account you want, head over to WeChat Public Platform to start the registration process.
Step 2: Prepare Your Documents
To register for a WeChat Official Account, you’ll need to prepare some documents first. Here’s what you will need:
– Company registration certificate
– Passport or ID
– Business license
– Original certificate of enterprise code registration
– Your WeChat account (must be at least 1-month-old)
Make sure all the documents are in English or Chinese, and properly translated if necessary.
Step 3: Create Your Account
To register for a WeChat Official Account, go to WeChat Public Platform and click on “Register Now”. You will be redirected to the account registration page where you need to fill in your details such as your company name, contact information, and account type. After filling in the form, click on “Next”.
Step 4: Upload Your Documents
After completing the registration form, it’s time to upload your documents. Make sure all the documents are in order, translated and properly certified. The WeChat team will then review your documents within three working days.
Step 5: Wait for Verification
Once your documents have been submitted, you need to wait for verification. The verification process usually takes around 15 working days. During this time, the WeChat team will review your documents and might ask for more information or clarification. Once your account has been verified, you will receive a notification email.
Step 6: Set Up Your Account
Once your account has been verified, log in to your WeChat Official Account and set it up. You can customize your account by adding your brand logo, cover photo, description, services, and link it to your website. Make sure your account is well-presented and easy to navigate.
Step 7: Start Marketing
Once your account is set-up, it’s time to start marketing. Use WeChat to promote your products or services, share updates, and engage with your followers. You can also use WeChat payment to sell products directly to your followers.
WeChat Official Accounts are a great way to promote your business outside of China. By following these seven steps, you can create your WeChat Official Account, grow your brand recognition, and increase your online presence. Good luck and happy WeChatting!