As mobile usage continues to increase in China, WeChat has become one of the preferred methods for communication and commerce. With over 1 billion active users, it is an excellent platform for businesses to reach their target audience and sell their products. In this article, we will discuss how to create and sell with a WeChat store for your business.

Step 1: Create a WeChat Official Account

To create a WeChat store, you need to have a WeChat Official Account. The WeChat Official Account has two types – Subscription Account and Service Account. The Subscription Account is suitable for businesses that want to publish content and send push notifications to their followers. The Service Account is suitable for businesses that want to provide more customer services, such as e-commerce, payment, and booking.

To create a WeChat Official Account, go to the WeChat Official Account Platform website and follow the steps. You will need to provide a company name, a brief description of your business, and other necessary information. After submitting the application, it will take a few days for WeChat to approve your account.

Step 2: Set up your WeChat store

Once your WeChat Official Account is approved, you can start setting up your WeChat store. To create a WeChat store, you can use a third-party platform or build your store from scratch using programming languages such as HTML, CSS, and JavaScript.

The third-party platforms commonly used in China are Youzan, Weidian, and Youzan is a popular e-commerce platform that allows businesses to create their WeChat store and manage their orders and inventory. Weidian is a simple platform that lets businesses easily create their mini-websites and sell their products. is an online marketplace that allows businesses to sell their products to a massive audience.

Step 3: Promote your WeChat Store

After setting up your WeChat store, you need to promote it to attract customers. You can do this by using WeChat’s features such as Moments, WeChat Groups, and Official Account. Posting engaging content that is relevant to your target audience is an excellent way to attract customers to your store.

You can also use WeChat’s advertising service to promote your WeChat store. With WeChat ads, businesses can target their audience based on demographics, location, interests, and behavior. WeChat ads feature different formats, including banner ads, promoted articles, and mini-program ads.

Step 4: Manage your WeChat Store

Managing your WeChat store is crucial to the success of your business. You need to ensure that your store is always up-to-date with the latest product information, pricing, and promotions. You should also respond promptly to customer inquiries and complaints to maintain good customer relations.

One way to manage your WeChat store is by using a WeChat store management software. These software solutions offer features such as inventory management, order fulfillment, and customer service management.

Step 5: Optimize your WeChat Store

To maximize the potential of your WeChat store, you need to optimize it continually. You can do this by analyzing data and making improvements based on customer behavior and feedback. For instance, you can analyze which products are the best-selling and promote them more prominently on your WeChat store. Additionally, you can test different marketing strategies and optimize them to achieve better results.


Creating and selling with a WeChat store is an excellent way for businesses to reach their target audience and sell their products. By setting up a WeChat Official Account, creating a WeChat store, promoting it, managing it, and optimizing it, businesses can establish a significant online presence in China. With the increasing number of WeChat users, having a WeChat store is becoming essential for businesses operating in China.