A Quick Guide To Baidu Keyword Research And Optimization

In China, Baidu is the most popular search engine. In order to effectively target Chinese customers, it’s important to optimize your website for Baidu. Baidu keyword research and optimization are essential components of any successful Chinese digital marketing strategy. Here’s a quick guide to getting started.

Keyword Research

Keyword research is the starting point for any SEO campaign. When it comes to Baidu, you need to do keyword research in Simplified Chinese. Here are a few tools to get started:

1. Baidu Keyword Planner: This tool is similar to Google’s keyword planner. It provides keyword suggestions, related keywords, and search volume data. The Baidu Keyword Planner is free to use but requires a Baidu account.

2. Sogou Keyword Planner: Sogou is another major search engine in China. Their keyword planner provides similar data to Baidu’s tool. This tool also requires a free account.

3. Tuiguang123: This is a third-party tool that provides keyword suggestions and search volume data. It’s a paid tool, but the cost is low.

Once you’ve identified your target keywords, it’s time to optimize your website.

Optimization Tips

On-Page Elements

1. Title tags: Use your target keyword in the title tag. Keep the title under 70 characters.

2. Meta descriptions: Include your target keyword and a call-to-action in the meta description. Keep the description under 155 characters.

3. Header tags: Use H1, H2, and H3 tags to structure your content. Include your target keyword in at least one header tag.

4. Content: Write high-quality content that’s relevant to your target keyword. Use the target keyword in the body of the text, but don’t overdo it.

5. Images: Use images to break up your content. Include alt tags with your target keyword.

Off-Page Elements

1. Backlinks: Build high-quality backlinks to your website. The more authoritative the linking site, the better.

2. Social Media: Create social media accounts and share your content. The more shares and likes your content gets, the better.

3. Local Listings: Make sure your business is listed in local directories such as Baidu Maps, Dianping, and Qihoo 360.


A successful Chinese digital marketing strategy requires Baidu optimization. By doing keyword research and optimizing your website, you’ll improve your visibility on China’s most popular search engine. Keep in mind that Baidu’s algorithm is constantly changing, so it’s important to stay up-to-date with the latest trends and best practices.