In recent years, streaming platforms have become a popular form of entertainment in China, with millions of users tuning in to watch TV shows, movies, and live performances. As such, many businesses are now seeking to leverage these platforms to reach a wider audience and amplify their brand. Here is a list of 8 Chinese streaming platforms that your business can explore:
1. Douyin
Douyin, also known as TikTok, is a short video platform that allows users to create and share 15-second videos. With over 600 million monthly active users, Douyin is one of the most popular social media platforms in China. Brands can leverage the platform to create engaging and innovative marketing campaigns that resonate with the younger demographic.
2. Kuaishou
Kuaishou is another short video platform with over 300 million monthly active users. Unlike Douyin, however, Kuaishou focuses more on user-generated content, with users sharing videos of their daily lives, hobbies, and talents. Brands can partner with Kuaishou influencers to create buzz around their products and services.
3. WeChat
WeChat is a messaging app with over 1 billion monthly active users. Brands can leverage WeChat to create official accounts, interact with customers, and offer customer service. The app also allows businesses to accept payments, making it a convenient option for e-commerce.
4. Bilibili
Bilibili is a video sharing platform that focuses on anime, comics, and games. It has over 100 million monthly active users, many of whom are young anime fans. Brands can advertise on the platform or partner with Bilibili influencers to reach this highly engaged audience.
5. iQiyi
iQiyi is a streaming platform that offers both licensed and original content, including TV shows, movies, and variety shows. It has over 100 million paid subscribers and is a popular platform for Chinese dramas. Brands can sponsor or integrate into content on the platform, or create their own branded content.
6. Tencent Video
Tencent Video is another streaming platform that offers a wide range of content, including TV shows, movies, and documentaries. It has over 100 million paid subscribers and is a popular platform for Chinese dramas and variety shows. Brands can sponsor content on the platform or create their own branded content.
7. Youku
Youku is a streaming platform that offers both licensed and original content, including TV shows, movies, and variety shows. It has over 87 million daily active users and is a popular platform for Chinese dramas. Brands can sponsor or integrate into content on the platform, or create their own branded content.
8. Xigua Video
Xigua Video is a short-form video platform that allows users to create and share 1-3 minute videos. It has over 100 million daily active users and is popular for its user-generated content. Brands can leverage the platform to create engaging and authentic content that resonates with the younger demographic.
In conclusion, Chinese streaming platforms offer a great opportunity for businesses to reach a wider audience and amplify their brand. From short-form video platforms to streaming services, brands can leverage these platforms to create engaging and innovative marketing campaigns, advertise their products or services, and interact with customers.