ByteDance is a Beijing-based technology company that has gained tremendous popularity in recent years. The company is known for its innovative apps, which include some of the world’s most popular social media apps, such as TikTok, Douyin, and Xigua Video. ByteDance is now valued at over $100 billion, making it one of the world’s most valuable startups. In this article, we will discuss the top six apps developed by ByteDance, as well as the ad types offered by these apps and their associated advertising costs.
TikTok is a social media app that allows users to create and share short videos with different filters, music, and special effects. The app has gained a massive following, particularly among younger generations, and currently has over 1 billion active users worldwide. TikTok offers a range of ad types, including in-feed video ads, brand takeover ads, and hashtag challenges. In-feed video ads are the most common type and appear in users’ feeds as they scroll through the app. The cost of in-feed video ads varies depending on the targeted audience, location, and ad duration, but can range from $0.01 to $0.02 per view.
Douyin is the Chinese version of TikTok, and like its American counterpart, it has become hugely popular, with over 600 million active users in China alone. Douyin offers similar ad types to TikTok, including in-feed ads, brand takeover ads, and hashtag challenges. The cost of advertising on Douyin varies depending on the type of ad and target audience but can range from $0.02 to $0.04 per view for in-feed video ads.
3. Xigua Video
Xigua Video is a Chinese video app that provides a range of video content, including live-streaming, short videos, and movies. Xigua Video offers similar ad types to TikTok and Douyin, but it also offers mid-roll video ads that play in the middle of a user’s streaming video. The cost of mid-roll video ads on Xigua Video can range from $0.01 to $0.03 per view.
Toutiao is a Chinese news app that uses AI algorithms to provide users with news articles that are tailored to their interests. Toutiao offers a range of ad types, including sponsored articles, in-feed ads, and banner ads. Sponsored articles are the most popular ad type on Toutiao, and their cost varies depending on the length and prominence of the article, with prices ranging from $0.04 to $0.06 per read.
Helo is a social media app that aims to connect users with people from different cultures and backgrounds. The app is particularly popular in India and other parts of Southeast Asia. Helo offers a range of ad types, including in-feed ads, brand takeover ads, and banner ads. The cost of advertising on Helo varies depending on the type of ad and target audience, but in-feed video ads typically cost between $0.02 and $0.04 per view.
6. Vigo Video
Vigo Video is a social media app that allows users to create and share short videos with special effects and music. Vigo Video offers a range of ad types, including in-feed video ads and brand takeover ads. In-feed video ads on Vigo Video can cost between $0.01 and $0.02 per view, depending on the target audience.
ByteDance has developed a range of innovative and popular apps that are used by millions of people worldwide. These apps offer advertisers a range of ad types, allowing businesses to reach their target audience in unique and engaging ways. The cost of advertising on ByteDance apps varies depending on the type of ad and target audience, but generally, the cost of advertising on these platforms is relatively low compared to other social media platforms. Businesses can benefit greatly from advertising on these apps and reaching a large and engaged audience.