5 Tips to Build a Responsive & Appealing Website in China

With a population of over 1.4 billion people, China is one of the largest markets in the world. Therefore, having a website that is responsive and appealing to the Chinese audience is crucial for businesses looking to expand their reach in China. Here are 5 tips to help you build a responsive and appealing website in China.

1. Choose the Right Platform

Choosing the right platform is the first step in building a website that is responsive and appealing to the Chinese audience. WordPress is a popular platform in the US and other countries but is often blocked in China. Instead, consider using local platforms such as Tencent Cloud, Sina Weibo, or Baidu Cloud which are more widely used in China.

2. Use a Clean Design

Clean design is important for Chinese audiences who value simplicity and elegance. A cluttered website can be overwhelming and may drive away potential customers. Use simple designs with clean lines and colors that are easy on the eyes. Using responsive design is also a must as it ensures your website can adapt to different screen sizes.

3. Optimize for Mobile

In China, mobile devices are the primary means of accessing the internet, with over 70% of internet users accessing the web via their smartphones. Therefore, it is essential to optimize your website for mobile devices. Make sure your website is mobile-friendly with fast load times, easy navigation, and large buttons for easy clicking.

4. Use Local Language and Culture

Using local language and culture is crucial for any website targeting a Chinese audience. Chinese is a complex language and requires expertise to translate effectively. Also, make sure that your website copy and content align with Chinese culture and values. Using images of popular Chinese celebrities or landmarks can also help make your website more appealing to Chinese audiences.

5. Partner with Local SEO Companies

Search Engine Optimization (SEO) is key to attracting traffic to your website. Partnering with local SEO companies can help you optimize your website for Chinese search engines such as Baidu and Haosou. Local SEO companies have expertise in Chinese search engine algorithms and help your website rank higher for relevant keywords in China.

In conclusion, building a responsive and appealing website in China requires a keen understanding of the Chinese market’s unique nuances. By incorporating these 5 tips, businesses can create a website that resonates with Chinese audiences, ultimately driving more traffic and revenue from this massive market.