Baidu Keyword Research: How to Find the Right Keywords for Your Chinese SEO Campaign

As more and more businesses look to tap into the lucrative Chinese market, there’s a growing need for effective search engine optimization (SEO) strategies that can help companies rank high on Baidu—the leading search engine in China. And one of the key elements of any successful SEO campaign is selecting the right keywords. But how do you find the right keywords for your business? That’s where Baidu Keyword Research comes in.

In this article, we’ll discuss what Baidu Keyword Research is, why it matters, and how you can use it to improve your Chinese SEO.

What is Baidu Keyword Research?

Baidu Keyword Research is a tool that helps businesses identify the most popular keyword phrases being searched on Baidu in real time. In other words, it shows you what people are typing into the search bar when they’re looking for products or services like yours. By using this tool, you can get insights into the most relevant and high-traffic keywords that you should include in your SEO strategy.

Why Does Baidu Keyword Research Matter?

Baidu is the most popular search engine in China, with nearly 70% of the market share, and it has its own unique algorithms and ranking factors that differ from Google. This means that you need to have a clear understanding of how Baidu works and what keywords are most important to its search engine in order to succeed in the Chinese market.

By conducting Baidu Keyword Research and incorporating the results into your SEO strategy, you can improve your website’s visibility, attract more traffic, and increase your chances of converting leads into customers.

How to Use Baidu Keyword Research

Here are some steps you can take to conduct effective Baidu Keyword Research:

Step 1: Identify Your Target Audience

Understand who your target audience is and what they might be searching for when looking for products or services like yours. Demographic data such as age, gender, income, and job title can help you create a more refined list of potential keywords.

Step 2: Brainstorm a List of Seed Keywords

Seed keywords are basic words or phrases that describe your business or industry. Brainstorm a list of seed keywords that are relevant to your business or industry.

Step 3: Use Baidu Keyword Planner

Using the Baidu Keyword Planner, enter your seed keywords to generate a list of related keywords and phrases. The tool will show you the search volume and competition level for each keyword so you can choose the ones that are most relevant and have the highest traffic potential.

Step 4: Analyze Your Competition

Check what keywords your competitors are targeting and how they’re ranking for them. By understanding your competition’s strategy, you can optimize your own strategy and identify gaps in your approach.

Step 5: Refine Your Keyword List

Refine your keyword list by selecting the most relevant and high-traffic keywords that align with your business objectives and target audience.


Baidu Keyword Research is a powerful tool for any business looking to improve their Chinese SEO strategy. By identifying the most relevant and high-traffic keywords, you can optimize your website and content to attract more traffic and ultimately, more customers. So, take some time to conduct Baidu Keyword Research and incorporate the results into your SEO strategy to increase your chances of success in the Chinese market.